Anyone who has ran a business in Sacramento knows you need a few things to help promote your business. One of the major factors that goes into how successful a local business is in Sacramento is how they handle their SEO.
What Is SEO?
SEO stands for search engine optimization and at its core, it deals with how your website shows up in Google, Bing, Yahoo and other smaller search engines. For small business owners, SEO is important because it leads to more business. If your website shows up at the top of search results when a potential customer does a search, you’re that much more likely to get the customers business.
How Is SEO Performed?
Every marketing company will give you a different answer on how they approach SEO. However, there are three primary things that go into an SEO campaign:
- Content: this is all of the information that is located on your website. This should tell visitors what your services are, your service hours, your location, testimonials from past customers, etc. Your content will also consist of images and maybe videos from YouTube or Vimeo.
- Tech Stuff: a website is built with code from a web developer. How the web developer codes a site is very important to Google accessing it and properly understanding the information. It’s important to make sure your code is SEO-friendly so Google will want to read your content.
- Promotion: how do you expect Google to find your website without proper promotion? This means getting links from Yelp, Facebook, the Chamber of Commerce for your area and earning mentions from sites related to yours. As Google finds the information, it counts the “votes” to rank your website.
As you can see, SEO can be a bit of process and it’s why many people turn to a service provider rather than try to do it themselves.
The Problem with DIY SEO
Let’s say you are a business attorney who helps new businesses get established. You’re likely busy filing paperwork and talking with your clients all day, leaving little time to improve your content, ensure the code on your site is correct and properly promote your website. Unfortunately, there are only 24 hours in a day and most of that time is spent working on your core offering or what you do best. For this reason, it’s highly recommended to choose a partner who can help you.
What To Look For In An SEO Company
Any marketing agency can tout their SEO services. However, you need to be certain the company can truly help your business. The best way to properly assess an SEO company is to look at their own rankings. If the company is coming up in Google for their own services they offer to clients in Sacramento, can you really trust them to manage your rankings in Google?
You should also ask for client references when you’re ready to move forward with a partner. Previous clients will be the best way to tell if an SEO company is worth it.
The Average Cost
The main topic of this article and what many small business owners ask – what is the cost of SEO? Between creating great content, making sure all code on a website is functioning properly and promoting a website, your SEO partner will be working 12-15 hours per month on your campaign. When broken down at an hourly rate of $100 (on the low end), you’ll need to plan to spend $1,200 to $1,500 on your SEO plan. It can be a sizable investment for most SEO businesses, but it will have long term success potential.
To get started finding an SEO partner in Sacramento, begin your search with Google. Look up a few keywords related to SEO and Sacramento, see who is ranking and contact them from there.